CATEGORY CLASSIFICATION

For customer performances management, necessary to divided it into subgroups, each of which is further split into its own subgroups by hierarchical levels.

The first level (the most general one) describes groups of properties that can be understood and evaluated by any customer with minimal driving experience.

Below is one example of dividing customer performances into major groups.

At different manufacturers and publications, the grouping of properties may not be slightly different, but in general, the groupings are very similar to each other.

Below is the GM classification of consumer properties by category.

Comfort. It includes smooth running, high-quality materials, sound insulation, interior equipment, and general convenience for the driver and passengers.

Cost-effectiveness. Fuel cost, fuel efficiency, operating costs, as well as the availability of electric or hybrid versions.

Reliability. The durability of the car, the frequency and cost of repairs, warranty obligations.

Safety. Availability and effectiveness of active and passive safety systems, rating based on crash test results.

Performance. Dynamic characteristics such as acceleration, handling, braking properties, and engine power.

Size and capacity. The dimensions of the car, the volume of the trunk, the number of seats.

Fuel type and environmental friendliness. The level of emissions, the type of fuel used, and compliance with environmental standards.

Prestige and image. Brand, status, luxury level, innovative technologies.

Model range and availability. A variety of models, availability of the necessary equipment, and market availability.

Another example is the categorization of consumer properties used by the reputable automotive publication Auto Express.

Dynamics and controllability. Acceleration, braking, maneuverability, stability on the road and overall driving pleasure are evaluated. Important attention is paid to how the car behaves in different road conditions and how predictable it is to drive.

Comfort. It includes smooth running, suspension quality, sound insulation level, seat comfort, ergonomics of controls and the overall feeling of staying in the cabin.

Equipment and technologies. The availability of modern options, multimedia and navigation systems, driver assistance systems and other technologies that increase the convenience and safety of operation is checked.

Practicality and capacity. The volume of the trunk, the number and convenience of seats, the possibilities of transforming the interior, as well as the convenience of loading and unloading things are estimated.

Cost-effectiveness. This includes fuel consumption or energy efficiency (for electric vehicles), operating costs, and possible tax and service benefits.

Safety. Crash test results, the availability and effectiveness of active and passive safety systems, as well as additional functions such as automatic braking and blind spot monitoring are taken into account.

Design and quality of materials. The appearance of the car, the quality of the interior trim, the selection and durability of the materials used are evaluated.

Another example is the classification of properties used by the well-known Russian automotive publication AUTOREVIEW.

Ergonomics. The driver's workplace, multimedia, and visibility are evaluated.

Dynamics. Acceleration dynamics, braking dynamics, handling, off-road.

Driving comfort. Smooth running, vibration protection, acoustic comfort.

Comfort of the cabin. Passenger seats, trunk, interior transformation.