CUSTOMER PERFORMANCES DEPLOYMENT - TARGETS

VEHICLE CUSTOMER PERFORMANCES - COMMON DATA
If you give an interior designer a task to develop an "ideal" glove box, it may happen that he understands this in his own way and decides that the ideal glove box is one that should hold seven cans of lemonade.

Even with the loss of space for the front passenger.

But for most consumers, legroom is more important than the capacity of a glove box.
If you give the task to a chassis designer to develop a steering system "better than everyone else's", he will most likely understand this in his own way.

Most likely, this engineer is in love with car sports and, in his opinion, the "best" steering should be as sensitive and sharp as that of a sports car.

But most consumers of the future car, perhaps, on the contrary, want to have a smoother chassis and at the same time a slightly higher ground clearance.
To get a competitive and in-demand product, it is necessary to give developers clear and measurable design targets.

Setting these targets is the end result of deploying consumer properties.
E-mail: anton_haenok@mail.ru
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